AboutSynergi Africa

/ Expertise

Cross-Border Media Buying & Planning

Our cross-border media buying and planning services are designed to give brands seamless access to audiences across Southern Africa and beyond. We leverage our deep knowledge of local markets, consumer behaviors, and regional media landscapes to secure optimal placements across TV, radio, print, outdoor, and digital platforms. With strong partnerships in multiple countries, we ensure cost-effective buys that maximize visibility, while adapting messaging to resonate with diverse cultural contexts. This makes your campaigns both scalable and relevant at every touchpoint.

Multinational Campaign Coordination

Coordinating campaigns across multiple countries can be complex—but we make it simple. From planning to execution, we align creative assets, timelines, and messaging across all territories to ensure a consistent brand story. Our team works hand-in-hand with local partners to handle logistics, compliance, and cultural sensitivities, while maintaining the efficiency of centralized campaign management. The result is a unified presence that drives impact regionally while staying true to local relevance.

Sponsorship Management

Sponsorships are powerful tools for brand association, and we specialize in connecting businesses with the right opportunities. From sports partnerships and cultural events to community initiatives, we manage the full sponsorship lifecycle—identifying relevant platforms, negotiating favorable terms, activating sponsorship rights, and measuring ROI. Our approach ensures that your brand not only gains visibility but also builds credibility and emotional connections with the right audiences.

Incorporated Social Media Campaigns

Social media is the heartbeat of modern communication, and we integrate it into every campaign. We develop content calendars, create platform-specific assets, and manage paid advertising to ensure maximum engagement and reach. By incorporating influencers, trending formats, and interactive elements, we craft campaigns that spark conversations and drive measurable results. Whether it’s awareness, engagement, or conversions, we deliver strategies that keep your brand relevant and connected.

Content Production (TV, Web, Social, Print)

High-quality content is the foundation of every successful campaign. Our production team creates compelling stories tailored to diverse media platforms—ranging from broadcast-ready TV commercials and dynamic web videos to captivating social media content and polished print material. Every piece of content is developed with a focus on creativity, cultural sensitivity, and brand alignment, ensuring that it resonates with the intended audience while driving business objectives.

Events & Experiential Marketing

Experiences leave lasting impressions, and our events team specializes in creating immersive brand interactions. From large-scale festivals and corporate conferences to roadshows and activations, we handle every detail—from concept development and logistics to execution and post-event reporting. Our goal is to design experiences that engage all the senses, foster authentic connections, and make your brand unforgettable in the minds of your audience.

Digital Advertising & Performance Tracking

We believe in data-driven decision-making, which is why our digital advertising services are paired with robust performance tracking. From programmatic display and search campaigns to social media advertising and remarketing, we optimize every ad for reach and conversions. Using advanced analytics and reporting tools, we monitor KPIs such as impressions, clicks, engagement, and ROI in real-time, ensuring that every rand spent delivers measurable value and actionable insights for future campaigns.